SEO

What is CRO and Why is it Important?

I’m sure you’ve heard of SEO and PPC and probably have these acronyms in your marketing plan.  But what about CRO?

CRO is Conversion Rate Optimization.

What, you’re already optimizing with that SEO stuff and don’t need anymore?  Think again!

CRO is just as

The Importance of Podcasting for Small Businesses

Is your small business podcasting?

According to the Small Business Association (SBA), more than 30 million Americans listen to podcasts each month and 80% of them listen to all or most of the podcasts they start.  A podcast is a set of digital audio files